Content

Heritage economics is an evolving field with huge potential in terms of sustainable development. The course will discuss the notions of ‘direct’ and ‘indirect’ benefits of cultural heritage sites for visitors, local communities, cultural practitioners and other stakeholders.

The course addresses the concept of ‘creative economy’ which focuses on understanding the notions of heritage in relation to economics along with community led approaches to heritage conservation, livelihoods, arts, crafts, and traditions. It facilitates discussion on various ways for generation of economic opportunities linked to these cultural assets in Indian context. In addition to it, the importance and methods of economic valuation of heritage will be discussed which guide decisions on investments in heritage cities.

The adaptive reuse of heritage buildings, incentives, and branding and project management is explored in detail in the context of heritage economics to ensure all-encompassing understanding of the theme. Further, participants will learn about fundraising, financing and preparing project proposals for funding.

This course will help participants to recognise a new paradigm for urban regeneration and revitalization of heritage towns and cities by placing ‘Heritage Economies’ at the core of the process.