To impart knowledge and skills for appreciating, preserving, and responsibly promoting cultural heritage sites, fostering sustainable tourism practices and community engagement through the art of Storytelling.

Storytelling in Heritage Tourism covers the application of the art of storytelling to showcase the historical and cultural significance of heritage sites. Participants delve into concepts of interpretation, curation, design and presentation to create meaningful visitor experiences.

The course explores the impact of tourism on heritage sites, addressing issues of carrying capacity sustainability, and socio-cultural implications. Participants learn about management strategies, including stakeholder collaboration. Cultural sensitivity and ethical considerations in heritage tourism are discussed, highlighting the importance of respecting local communities and traditions. Business aspects, such as marketing and revenue generation are also covered to ensure well-rounded learning. By the end of the course, participants would be equipped to balance the economic potential of tourism with heritage values, enhancing the visitor experience and maintaining the site’s integrity.

Upon completion of this course the participants will be able to gain:

• Identify the role of local communities in heritage tourism.
• Apply appropriate research methodology for collating and analyzing data.
• Craft compelling narratives for heritage sites.
• Apply sustainable, heritage sensitive and community centric approaches in tourism.

• Regular: INR 8,000/- + 18% GST
• Early Bird fee: INR 6,000 /- + 18% GST